Our Mission

At Pure Labs, we recognize that to establish trust we must deliver consistent, quality, and great-tasting American-made e-liquids that promote tobacco harm reduction. Our duty is to deliver premium value to every consumer, business partner, and employee by maintaining the highest standards in all aspects of our business.

Our Values

Pure Labs has been family-owned and operated since its inception in 2009. We proudly create, innovate, and manufacture quality, independently lab-tested American-made products. Our products are globally recognized for quality and consistency. Integrity, honesty, respect, and hard work are the core values that inspire our innovative products. NOT FOR SALE TO MINORS. Our products are intended for sale to adults 21 years or older. If you are not legally able to purchase our products in the state where you live, please do not use this site.
CALIFORNIA PROPOSITION 65 – Warning: This product contains nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm